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It's A Silent Night For '12 Days of Christmas' Prices, According to PNC
PNC calculated the 2019 price tag for The PNC Christmas Price Index at
"Despite the stock market hitting record highs recently, it is a welcome gift for the holidays that the PNC Christmas Price Index stayed relatively flat this year," said
The cost of each item was revealed this morning on PNC's interactive website (pnc.com/ChristmasPriceIndex), which teaches consumers about the index and features a historical comparison of index data. This year's insights include:
- Doves Dive: The price for Turtle Doves was down a dramatic 20%, the first drop in price since 2004.
- Rings Are Golden: After falling in 2018 due to less demand and fluctuations in gold prices, Gold Rings rebounded with a 10% increase in 2019.
- Geese Gain Again: For the second year in a row, geese saw a substantial rise in price, gaining 7.7% in 2019 largely due to an increase of interest in backyard farming.
To mirror the government's core CPI, which excludes food and energy prices, PNC removes the Swans – typically the most volatile item in the index – from its total index.
The core PNC Christmas Price Index was up 0.3% from a year ago, while the government's core Consumer Price Index rose 2.3% year-over-year through October. Normally, both core indexes trail fluctuations seen in the overall index prices.
For tech-savvy True Loves, the PNC Christmas Price Index also calculates the cost of "The Twelve Days of Christmas" gifts purchased on the internet. As Internet prices tend to be higher due to travel and shipping costs, True Loves will have to splurge
A PNC predecessor bank in
As part of its annual tradition, PNC also tabulates the "True Cost of Christmas," which is the total cost of items bestowed by a True Love who repeats all the song's verses. Purchasing all 364 gifts will require
The PNC index's sources include retailers, hatcheries, the
The
2019 PNC Christmas Price Index® Based upon the song "The Twelve Days of Christmas" |
||||||
TRADITIONAL |
INTERNET |
|||||
% |
% |
|||||
2018 |
2019 |
2019/18 |
2018 |
2019 |
2019/18 |
|
One Partridge in a Pear Tree |
$ 220.13 |
$ 210.17 |
-4.5% |
$ 284.18 |
$ 285.18 |
0.4% |
Partridge |
$ 20.18 |
$ 20.18 |
0.0% |
$ 110.18 |
$ 110.18 |
0.0% |
Pear Tree |
$ 199.95 |
$ 189.99 |
-5.0% |
$ 174.00 |
$ 175.00 |
0.6% |
Two Turtle Doves |
$ 375.00 |
$ 300.00 |
-20.0% |
$ 450.00 |
$ 375.00 |
-16.7% |
Three French Hen |
$ 181.50 |
$ 181.50 |
0.0% |
$ 291.50 |
$ 291.50 |
0.0% |
Four Calling Birds |
$ 599.96 |
$ 599.96 |
0.0% |
$ 418.00 |
$ 418.00 |
0.0% |
Five Gold Rings |
$ 750.00 |
$ 825.00 |
10.0% |
$ 969.75 |
$ 969.75 |
0.0% |
Six Geese-a-Laying |
$ 390.00 |
$ 420.00 |
7.7% |
$ 1,548.00 |
$ 1,668.00 |
7.8% |
Seven Swans-a-Swimming |
$ 13,125.00 |
$ 13,125.00 |
0.0% |
$ 15,165.00 |
$ 15,165.00 |
0.0% |
Eight Maids-a-Milking |
$ 58.00 |
$ 58.00 |
0.0% |
$ 391.68 |
$ 408.64 |
4.3% |
Nine Ladies Dancing |
$ 7,552.84 |
$ 7,552.84 |
0.0% |
$ 7,552.84 |
$ 7,552.84 |
0.0% |
10 Lords-a-Leaping |
$ 10,000.00 |
$ 10,000.00 |
0.0% |
$ 10,000.00 |
$ 10,000.00 |
0.0% |
11 Pipers Piping* |
$ 2,726.10 |
$ 2,748.87 |
0.8% |
$ 2,475.00 |
$ 2,475.00 |
0.0% |
12 Drummers Drumming* |
$ 2,947.50 |
$ 2,972.25 |
0.8% |
$ 2,650.00 |
$ 2,650.00 |
0.0% |
Total Christmas Price Index* |
$ 38,926.03 |
$ 38,993.59 |
0.2% |
$ 42,195.95 |
$ 42,258.91 |
0.1% |
True cost of Christmas in song* |
$170,362.26 |
$170,298.03 |
0.0% |
$194,390.92 |
$194,502.72 |
0.1% |
"Core" index, excluding swans* |
$ 25,801.03 |
$ 25,868.59 |
0.3% |
$ 27,030.95 |
$ 27,093.91 |
0.2% |
*Revised: 2018 prices adjusted to better reflect open market pricing
CONTACTS:
(412) 768-3711
alan.aldinger@pnc.com
(412) 762-8775
britney.sage@pnc.com
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